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NEWPORT BEACH, Calif. -- HMC (Hospitality Marketing Concepts), the leading solution provider of travel industry membership and database management programs, introduces a powerful tool that puts small hotel groups and independent hotels on a level playing field for reward programs.
Global Hotel Rewards is a dual-branded guest loyalty program designed, operated and managed by HMC on behalf of participating hotels. Consumers can become program members for free, and then earn points based on eligible spending at participating hotels. By frequenting participating hotels, members can accelerate their status to higher benefits tiers and earn bonus points. Points may be redeemed towards free hotel stays at participating hotels around the world.
For members, Global Hotel Rewards offers the opportunity to accumulate points at outstanding hotels previously not associated with a worldwide rewards program. Members will be able to make online reservations through the Global Hotel Rewards website, talk to a customer service or reservations agents anywhere in the world, and access account information including rewards processing online.
For small hotel groups and independent hotels, Global Hotel Rewards is an exceptional opportunity. Hotels can have a strong and global guest loyalty program that is valuable to its travelers, and continue to enjoy their individuality. Dual-branding gives each hotel the ability to recognize its frequent travelers while receiving new business from members of affiliated hotels. Hotels will have access to all Global Hotel Rewards members, and preferred marketing rights for members signed up by specific hotels.
"Global Hotel Rewards is being created at the request of hotels," said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. "Regional hotel groups have a smaller network of properties. Global Hotel Rewards allows companies to expand their guest offering and continue to provide customers with benefits in cities where they do not currently have a hotel. Participating hotels will have access to reward technology, CRM solutions, database management tools and online and voice support to deliver an effective global membership program. With over 16 years of experience, our infrastructure and technology, HMC provides the link between hotels and guests to make Global Hotel Rewards a reality for everyone."
"Global Hotel Rewards will enhance the unique experiences provided by quality regional and independent hotels. Many travelers are seeking an individual experience when traveling but still want to collect points and earn premier program status. Combine Global Hotel Rewards with HMC's full marketing power, technology and support delivers very powerful tools into the hands of participating hotels."
"Participating hotels will have access to ClubCentral, HMC's proprietary CRM technology, to manage marketing and member communications. HMC will take care of all the administrative work associated with Global Hotel Rewards, leaving the hotels to what they do best - looking after their hotel guests."
The technology HMC designed for Global Hotel Rewards has the flexibility to support private-label membership initiatives for hotels that prefer a standalone private label program. This approach allows hotels maximum flexibility in offering a point based reward program to its guests.
Global Hotel Rewards is being announced at World Travel Market in London this November. Operations will commence in 2005. At its initial launch, Global Hotel Rewards is expected to have a portfolio of over 200 hotels.
ABOUT HMC - With headquarters in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide, and has offices in more than 60 countries including Italy, France, United Kingdom, Germany, Spain, Poland, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada and the United States. More information about HMC may be found on the company's website at http://hmc.clubhotel.com or by contacting Bruce Rosenberg, Executive Vice President Marketing at 949-833-8000 Ext. 243 or via e-mail at rosenbergb@clubhotel.com.
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