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NEWPORT BEACH, Calif. -- Hospitality Marketing Concepts (HMC), the world's leading provider of travel industry membership and database management programs, is pleased to announce 2 major agreements with Pestana Hotels & Resorts and Pousadas de Portugal.
Under the agreements, HMC will be creating and implementing separate private-label membership programs for Pestana Hotels & Resorts and Pousadas de Portugal. At the same time, the two programs will feature reciprocal benefits, allowing members to enjoy recognition, benefits, discounts and value-added opportunities with both hotel groups.
In total, members will have access to benefits at 76 hotels, of which 64 are in Portugal. "The Pestana Group has 35 hotels under the Pestana chain, and also manages the 42 Pousadas de Portugal," said Lars Hansen, Director of Pestana Hotels & Resorts and Pousadas De Portugal. "We have been looking at opportunities to leverage the strength of the two brands and HMC has presented something that we feel brings synergy to the alliance yet preserves each chain's individual identity."
"This project is an exciting undertaking for HMC," said Marwan Ramadan, President EMEA for Hospitality Marketing Concepts. "We will be marketing to consumers an exceptional opportunity with a wealth of lifestyle-enhancing benefits. These members will generate a very strong business foundation for both Pestana Hotels & Resorts and Pousadas de Portugal, leading to more prominent brand recognition and incremental revenues. We expect a phenomenal response when we launch membership sales, particularly in Spain where Portugal is the primary destination for business and leisure travel."
Both groups will also be participating in HMC's proprietary CLUBHOTEL(R) network. CLUBHOTEL(R) is a worldwide collection of high quality full service hotels that provide consistent room and dining incentives to members in 82 countries. Hotels will have marketing access to a worldwide membership database and the use of HMC's ClubCentral(R) CRM system. These powerful tools give hotels considerable marketing edge and flexibility to react quickly and capture incremental business in today's competitive environment.
ABOUT PESTANA GROUP AND PESTANA HOTELS & RESORTS
Over the past three decades, the Pestana Group has accumulated competences that have positioned it as the largest Portuguese group in the tourism and leisure industry. During the past 32 years, we have witnessed the birth of "Pestana Hotels & Resorts" and its consolidation as Portugal's principal hotel chain, which today comprises 34 operating hotels over 3 continents: 21 units in Portugal (9 on Madeira, 8 in the Algarve, and 1 each in Lisbon, Oporto, Cascais and Beloura/Sintra), 6 in Brazil (Rio de Janeiro, Angra dos Reis, Sao Paulo, Bahia, Natal and Curitiba), 3 in Mozambique (Maputo, Inhaca Island and Bazaruto Island), 1 in South Africa (at the Kruger Park), 1 in Cape Verde (Praia Town) and soon, 1 in Sao Tome e Principe. Group Pestana also manages, since September 2003, the 42 Pousadas de Portugal.
As well as 34 hotels and 42 Pousadas de Portugal, the Pestana Group also has 2 hotels currently under construction (in Sintra and in the Algarve), 7 timeshare developments, 3 operating golf courses with a further one planned, 2 tourism property developments, a gambling concession for the island of Madeira (the Madeira Casino), a charter airline company with 8 planes and 4 tour operators based in Portugal, United Kingdom and Spain.
ABOUT POUSADAS DE PORTUGAL
Pousadas de Portugal were founded in 1942 by Antonio Ferro. They constitute a fundamental symbol of Portuguese tourism. This unique network results from the rehabilitation of castles, monasteries and convents that were in an advanced state of dilapidation. The 40 locations reveal the best each region has to offer in terms of culture, history and leisure with an impressive richness and diversity of traditions.
"Pousadas de Portugal" offer the opportunity to discover Portugal from a local perspective, from the green, bucolic valleys of Minho to places where nature is available in its full splendor like the Douro valley; from the exuberant mountains in Tras-os-Montes; the golden plains of Alentejo; the fine sands and warm waters of the Algarve and now also in the wonderful Azores islands.
ABOUT HMC
Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental Hotels Group, Le Meridien, Starwood, Shangri-La Hotels, Ritz Hotels, Mandarin Oriental, Husa, Orbis, Raffles and Swissotel. HMC is a global company with offices in more than 60 countries including Italy, France, United Kingdom, Germany, Spain, Poland, Australia, Singapore, Hong Kong, China, UAE, Egypt, Venezuela, Brazil, Canada and the United States. More information about HMC may be found on the company's Web site http://hmc.clubhotel.com or by contacting Bruce Rosenberg, Executive Vice President Marketing at 949-833-8000 Ext. 243 or via e-mail at rosenbergb@clubhotel.com.
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