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With hotel and convention center traffic down in Saint Louis Drury Inns, Inc. expand their online marketing efforts. The campaign uses Email and direct mail to drive traffic to a special holiday promotion page (www.holidaysatdrury.com) with reduced rates ranging from $49.99-75.99.
Drury’s marketing department hired Atomicdust, a creative agency, to develop a holiday marketing campaign targeted towards holiday problems. Using the tag line "Holiday from the Holidays with Drury Hotels” Atomicdust organized and directed the photo shoot. "We made the set look like a holiday hostel." said Mike Spakowski of Atomicdust, "There was wrapping paper, coffee cups and tinsel everywhere. We really wanted to create contrast with the hotel."
Atomicdust’s design team used the photos to create the Email, direct mail and an online landing page for Drury. By using unique URLs for each execution Drury has the ability to track conversion rates and ROI for the various media.
"We are really excited about this campaign," Anna Ulrich, Drury Hotels eMarketing Project Manager commented. "This is the busy season in the travel and accommodations industry; Atomicdust’s ad sets Drury apart and will attract more business for the holidays."
Drury Inns, Inc. is a Missouri-based, family-owned and operated hotel system with more than 115 hotels in 17 states, from Colorado to North Carolina and from New Mexico to Michigan. Brands include Drury Inn & Suites, Drury Inn, Drury Suites, Drury Plaza, Pear Tree Inn by Drury, as well as other hotels in the mid-price hotel segment. For a complete listing of all Drury hotels or for reservations, visit our website at www.druryhotels.com or call 1-800-DRURYINN.
Atomicdust has designed a variety of web sites for many area organizations and programs including Get Hooked on Health, the St. Louis Marathon, the Missouri Botanical Garden and Celebrate 2004. The firm offers a full range of design and web development services including web site design, logo/brand identity, flash/motion graphics, database applications, E-Commerce, Email promotions, and tracking. The firm is a Bronze Quill Award winner and has developed web sites for large corporations as well as start-up businesses. For additional information Atomicdust can be contacted online, www.atomicdust.com, by mail at 1709 Washington Avenue, St. Louis, MO 63103, or by phone at 314-241-2866.
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